I. OVERALL DESCRIPTION:
Responsible for planning, implementing, and managing end-to-end digital marketing strategies for clients across various channels, including social media, email marketing, content marketing, and other digital platforms. This role focuses on driving measurable business results by maximizing ROI, optimizing campaign performance, and ensuring the achievement of key performance indicators (KPIs).
II. KEY RESPONSIBILITIES:
- Develop Digital Marketing Strategies: Design and implement comprehensive digital marketing strategies for clients across various channels, including social media, email marketing, content marketing, and other digital platforms.
- Market & Competitor Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and insights, and recommend highly competitive and effective marketing strategies.
- Propose Innovative Solutions: Continuously identify and recommend creative solutions to optimize campaign performance, improve return on investment (ROI), and enhance overall marketing effectiveness.
- Campaign Execution & Monitoring: Manage digital marketing campaigns throughout the entire lifecycle, from planning and execution to monitoring and performance evaluation. Ensure campaigns are delivered on time, within budget, and achieve agreed KPI targets.
- Cross-functional Collaboration: Work closely with design, content, and development teams to ensure alignment and successful implementation of marketing initiatives.
- Performance Monitoring & Optimization: Track campaign performance, analyze results, and make data-driven adjustments to maximize effectiveness and achieve optimal outcomes.
- Reporting & Performance Analysis: Prepare detailed performance reports, analyze campaign data, and provide actionable recommendations to improve future marketing activities and overall business results.
III. REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3–5 years of experience in Digital Marketing, with a proven track record of successfully executing campaigns across multiple digital platforms.
- Prior experience working in an agency environment is highly preferred.
- Experience in project management and working with well-known brands or large-scale clients is a strong advantage.
- Hands-on experience with digital campaign management tools and platforms.
- Solid understanding of SEO, SEM, and performance measurement/analytics tools.
- Creative mindset with a proactive and “Can-do” attitude.
- Good command of English is preferred.
- Strong written and verbal communication skills.
- In-depth understanding of Digital Marketing, including Social Media Marketing, Email Marketing, Content Marketing, and Online Advertising Platforms.
- Strong knowledge of market trends, consumer behavior, and marketing analytics tools.
IV. PROCESS INTERVIEW:
- Round 1: HRTA
- Round 2: Hiring Manager
- Final Round: Offer
V. CONTACT:
Email: Hr@sixmedia.io
Website: https://sixmedia.io/